AD Analysis

 


The audience seems to be men, particularly those who are married to women. The sepia tones of the ad add a masculine feel to the rest of the content, and the model being nude caters to the male gaze. The model looking at the shoe on the floor next to her implies that she is devoted to whoever is wearing the shoe (a man). The ad implies husbands using force on their wives to "keep them at their feet" or "on their toes". It is trying to make men feel the power of their gender roles by sexualizing the female model and implying men's control over their wives and the idea of subservience of women to men as a whole. 

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